Choithrams announces ‘Consumer Happiness Centres’ at Dubai stores in UAE

Author John Thomas
These centres were launched as part of the Dubai Economy drive towards enhancing happiness and promoting cordial relations between traders and consumers

 Choithrams in association with Dubai Economy announced the opening of their first “Consumer Happiness Centre” at the Marina supermarket. This is part of a larger initiative to strengthen customer relations and enhance the shopping experience across the emirate. The announcement was made in the presence of Mr. Dinesh Pagrani, Director, Choithrams, Mr. Rajeev Warrier, CEO, Choithrams and a delegation from Dubai Economy led by Mr. Ahmad Al Awadi - Director, Corporate Commercial Compliance and Consumer Sector and Mr. Abdullatif Marzouqi - Senior Manager, Corporate Commercial Compliance and Consumer Sector on 16th August at the Choithrams store, Marina, Dubai.

Commenting on the initiative Mr. Ahmad Al Awadi said: “Dubai Economy has always adopted the best practices in the field of consumer protection. The ‘Consumer Happiness Centre’ initiative was launched to encourage consumers to create trust between consumers and traders and also to enhance the role of the trader to address consumer complaints through an integrated programme, which includes training and qualifying private sector representatives on laws and consumer protection systems.”


Choithrams Chairman L.T. Pagarani said “We are proud to partner with Dubai Economy to make Dubai the happiest city in the world and reinforce it as a regional and international business hub. We have launched the Consumer Happiness Counter at our Marina store today and will soon have these counters across all our stores. Through this proactive measure, we hope to resolve consumer complaints more effectively and increase consumers’ happiness across all our stores.”

About Choithrams
It was in 1974 that Choithrams came to the United Arab Emirates and since then the supermarkets have established locations throughout the Gulf, namely Oman, Bahrain and Qatar. The company brought with it international expertise, networks and connections built over 70 years in 25 countries.

With its high standard of quality and service, Choithrams has become a name synonymous with excellence in the region today. True to its mission of customer satisfaction, Choithrams is today a successful group with associates in diverse fields such as brand-distribution, commodity brokerage, and manufacturing of FMCG's. Choithrams has expanded into Oman, Bahrain and Qatar ensures the distribution of brands into all corners of the Gulf market.

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