Lulu Launches Biggest Culinary Event “World Food Festival”

LuLu, the region’s largest hypermarket chain well-renowned for highlighting country festivals throughout the year, holds its annual food festival “World Food” across its stores in the UAE from 19^th February to 7^th March 2020. A celebration of flavours and culture, the three-week festival brings together foodies, families and friends in a gastronomic experience of global cuisines from more than 25 countries, over 300 cooking competitions at all major hypermarkets, around 20 live performances from celebrity chefs and personalities, and massive in-store product offers.

The World Food 2020 is divided into many themes, such as Akla Arabia featuring Arabic delights, Desi Dhaba and Malabar Thattukada with Indian favourites, Pagkaing Pinoy for Filipino classics, street food staples, desserts, barbecue treats and so much more, targeting different nationalities and communities. Alongside the food themes, a host of different cooking competitions is being organised not just for homemakers, but also exclusive for males and kids. 

Mr. Salim M.A., Director of LuLu Group, shared: “We have been organising our food festival for more than 15 years now, but this is our biggest celebration yet. This year, we have received extensive support from different embassies, trade promotion councils, various community organisations, hotel and tourism sector, celebrity chefs, and social media influencers. Our aim is to offer something unique and a more experiential and engaging shopping experience for our diverse shoppers.”

Apart from the food-themed festivals and competitions, LuLu introduces new contest themes that will gather food enthusiasts from a different niche, such as Bake Challenge, the search for the best-tasting and beautifully designed pastries, Bachelors Day Out, a cook-off event with singles and grooms-to-be, Cook with Mom, a cooking competition with little ones. For the full schedule of events and preliminary and final rounds for cooking competitions, visit this link: https://www.luluhypermarket.com/en-ae/worldfood  

With 187 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organised logistics system, LuLu remains to be the favourite shopping destination in the UAE when it comes to a broader selection of international products.