Tim Hortons™ brand launches Smile Cookie Campaign across the UAE
The Tim Hortons™ brand invites Guests across the UAE to share a smile
with the launch of its Smile Cookie campaign in partnership with Al Jalila
Foundation. Guests can purchase a
delicious chocolate chip Smile Cookie for AED6.00 at participating Tim Hortons™
restaurants, with the full amount going to the Foundation, which is dedicated
to providing accessible children’s medical care.
This is the first time the Tim Hortons™ Smile Cookie campaign will be
introduced to the UAE. Following the success of the campaign in Canada, which started
in 1996 to help raise funds for local charities, Tim Hortons™ is excited to
share even more smiles this year in partnership with Al Jalila Foundation.
“We are always in search for an opportunity to give back to our community
and with the support of our customers we will able to make this possible and
help raise funds for Al Jalila Foundation,” says Mr. Nilesh Ved, CEO and
Chairman, Apparel Group. “We are humbled to be part of this initiative and
support the Foundation’s mission to make a difference in children’s lives and
hope to make this an ongoing partnership.
The funds raised from the Smile Cookie campaign will help Al Jalila
Foundation’s paediatric initiative, Farah, part of A’awen program. Farah,
meaning ‘happiness’ in Arabic, provides life-saving treatment, funds cutting
edge research and offers hope to countless children and their families. All of
the funds raised through Farah support medical treatment and research of
children’s illnesses so that the investments of today will be the cures of
tomorrow
Dr. Abdulkareem Sultan Al Olama, Chief Executive Officer, Al Jalila
Foundation, said: “We are pleased to be working with the Tim Hortons™ brand and
appreciate their support for our pediatric program. Farah offers hope and
healing to children in need of medical care. Our partnership with the Tim
Hortons™ brand on their Smile Cookie campaign is a great community initiative that
reflects the UAE’s vision to be one of the happiest nations in the world.”
The act of giving has never been so enjoyable and easy. The Tim
Hortons™ brand encourages its Guests to get a smile to give a smile. The Tim
Hortons™ Smile Cookie will be available at participating restaurants in the UAE
from 24th September to 29th October 2017, or while
supplies last.
For corporate orders please email: smilecookieorders@appareluae.com
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