Facebook unveils video cover! Brands can now tell their story better

Author John Thomas

Breathing new life into brand pages and helping unleash loads of creative possibilities, Facebook recently unveiled Video Cover feature across few "selected" brand pages.

Facebook in a statement has confirmed that it is testing this feature and will make it available widely soon. Right now it is available for only very select brand pages.


Engagement has today become a driving factor and Facebook is testing various features that can give brands more buzz for their content.  With this new cover video feature, brands will be able to tell their story better through short videos, product demos, ads and what not. The possibilities are simply endless.  


Video cover pages work on a similar fashion as cover images, except that videos need to be anywhere from 20 to 90 seconds long and be of the dimension 820 x 312 pixels.  


Users will be able to select a thumbnail and also adjust the position of the video. There would be ten thumbnail images which the user can choose from. 



The cover videos would automatically start to play when someone visits the page. Cover videos come preset to have the sound muted, so if a user wishes to hear the video they can manually turn the sound on by clicking on the icon at the bottom right hand corner of the cover.

This mute/ unmute feature is quite similar to the videos we already see on our timelines on Facebook.  Cover videos will have most of the same requirements and guidelines as cover photos, but are sure to change the way users engage with Facebook pages.



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