Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club
The Western Union Company (NYSE: WU) and
Liverpool FC today announced a multi-year partnership that will see Western
Union, a leader in global payment and money transfer services, become an
Official Principal Partner and the Official Money Transfer Partner of Liverpool
FC. They will also become the Club’s first-ever Official Shirt Sleeve Sponsor -
with the Western Union logo appearing on LFC shirt sleeves.
As the official Money Transfer Partner of
Liverpool FC, Western Union will use its global cross-border digital transfer
and payments platform to provide money transfer capabilities to the club. Western
Union will offer fast, easy digital payments and money transfers for Liverpool
Football Club and its fans, linking them to their home communities or to
virtually anywhere in the world.
Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool Football
Club said: “Western Union is an instantly recognisable brand with a truly global
footprint and we are absolutely delighted to welcome them as our first ever
Shirt Sleeve Sponsor and official Principal Partner. We are very much looking
forward to working with Western Union through this partnership to create new
experiences and opportunities for our fans both in the UK and abroad.”
The two
organizations mirror each other in their storied histories and truly global
followings. Just as football powerfully transcends borders and brings people
together, Western Union has a 160-year global brand history of connecting
customers across more than 200 countries and territories. The 125-year-old
Liverpool football club has more than 700 million active followers globally
across television, social and traditional media.
“We are proud to celebrate a sport that unifies
billions of people worldwide, and to work with a partner that so closely shares
our values,” said Elizabeth G. Chambers, Chief Strategy, Product and Marketing
Officer at Western Union. “Our customers are digitally-savvy and on-the-go, moving
not just money but their human capital - their cultures, values and sporting
allegiances. Like us, Liverpool FC has an active and diverse global following
who want to be a part of something bigger and we can help them achieve this.”
Western Union continues to drive its
ambitious digital expansion in countries across the world, and will harness its
deep cross-border and fintech capabilities to improve the payments experience
for the club as well as LFC fans, suppliers and business partners. Whether
close to home or far afield, they can look to Western Union to help move money
when, how and where they need it.
Western Union’s logo is the first to appear on the sleeve
and sixth to appear on the shirt, since the inception of Liverpool FC.
The
partnership will see Western Union benefit from a diverse range of LFC
marketing and promotional rights, including digital and social media support,
pitch side LED messaging, and branding across Anfield stadium, its fan lounge and
the Club’s media channels. Also included are exclusive hospitality and
conference opportunities, and access to International pre-season tours, Liverpool
FC players and Legends.
To
celebrate the launch of the partnership, Western Union will be offering
Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a
fee-free* money transfer promotion, running from August 10 through until the
end of August.
The
Western Union patch will be available free of charge to all LFC fans that have
purchased a 2017-18 Liverpool FC shirt and will be available in-store and
online from Sunday 27th August. Full details will follow on www.liverpoolfc.com.
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