Re-designing the Future of Dubai Financial Market
Medy Navani, Creative
Director and Founder of Dubai-based architecture and interior design firm Design Haus Medy (DHM), is the brilliant
mind behind the recent re-design of Dubai Financial Market (DFM), which has fast developed
into a leading financial market across the region. Navani and his team at DHM
studio conceptualised the dramatic re-design of this iconic location, whose
ongoing efforts and strategic initiatives have further reinforced Dubai as a
centre of excellence. DHM executed the major re-design project from start to finish
across a four-year timeline, commencing in April 2013 with the official
completion and handover date in April 2017.
Located in the Rashid Tower of the
Dubai World Trade Centre, the original DFM first launched its activities in March
2000 as the first stock exchange in the UAE. The vision behind the
re-design was to further enhance DFM's position as a powerful capital market hub
which embraces international best practices to meet the evolving needs of its
investors both locally and internationally.
Navani said considering
the huge role DFM played in the economics of one of the most promising cities
in the world, and given its prestigious position, DHM was briefed to carefully
consider the importance of attracting the younger generation to the market and
to conceptualise a design which enhanced awareness of business among the new Emirati
generation.
"With
this in mind, our design concept was based on the idea of "youth, high
tech, and future", our biggest challenge being the execution of a complete redesign
project in a site which never stops operation. The design experience
starts at the main entrance, which synchronises a spaceship effect to immerse the visitor or investor in an
atmosphere or ‘future impression’ from the moment they enter the market place.”
Commenting on the
re-design project, Shyrose Osman, Vice President Head of Corporate
Communications and Business Development, Dubai Financial Market, said: "The Design Haus Medy team supported the
transformation of the Dubai Financial Market towards becoming a ‘Smart Borse’’,
reflecting the DFM’s position as a powerful capital market hub in the region,
and its brand values including ‘innovation’ and ‘efficiency’. We thank Design Haus Medy for their expertise
in design coupled with the high professionalism and dedication shown throughout
the project".
The
new DFM layout is complete with a hyper-modern, fully customized sofa sets
designed to be smart but comfortable, ensuring the investor is relaxed while
keeping his attention on business. In the corners of the trade hall, two main
design features were created and named "The Hot Zones". The "Hot
Zones" are circular, intelligent sofa workstations, where investors are
encouraged to carry out business in the most efficient way possible. The
seating is also integrated with portable tablets for the investors to use
without the need to bring his own.
The
flooring has been completely covered with custom designed carpet which draws an
"infinity" symbol across the whole trade floor, representing DFM's
non-stop work engine. The trade floor has also been enhanced with interactive
screens surrounding the hall, allowing customers to trade or access any of
DFM's services with ease. The customer service area has been enhanced with
fully customised intelligent desks and waiting chairs that have tablets
attached, allowing the customer to access the system and book appointments from
any place they are in.
The
DFM is the first financial market to have offered its shares through an IPO in
the Middle East, and this reflects the leading role played by the Emirate of
Dubai in selling shares of governmental institutions in the region. Among all
developed countries, UAE and specifically the city of Dubai, has demonstrated
leadership and uniqueness in its progress and financial achievements reached in
the past few years.
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