In conjunction with the Year of Giving, MyGovinda’s introduces its Kindness Fridge initiative in Dubai
The Kindness Fridge is aimed at construction workers, the
working class and the unemployed; who require healthy food after a hard day of
work, but might not have the means to purchase it in local restaurants. By
storing freshly prepared wholesome lunch boxes, fresh fruits and water in a
refrigerator outside the restaurant, with open-door policy, the Kindness Fridge
aims to bridge this gap.
The objective of the Kindness Fridge, a concept fully funded
by MyGovinda’s, was to play a meaningful role in the community and extend its
mission of ‘health and happiness to all’ to those in need. Through the modem of
this fridge, the brand ensures that healthy food does not remain a privilege to
certain sections of the society, since “Hunger is universal”.
Mahesh Advani, Founder and Owner, MyGovinda’s Restaurant,
said, “The summers of Dubai beat down hard, especially on the people working
long hours in the sun; trying to make ends meet and provide happy lives to
their family. We were inspired by His Highness’s insightful words on community
upliftment, volunteerism and service for the year, and decided to give in our
own little contribution with the Kindness Fridge.
It’s open to all, it’s completely free, and the food is from our heart, out of the love and respect we have for all persons in these sectors, in our land of residence. Persons can access the fridge with their heads held high, and can interact with our usual patrons. We would like to shed light on this so that our community members know this concept exists, and are able to access it easily when in need.”
It’s open to all, it’s completely free, and the food is from our heart, out of the love and respect we have for all persons in these sectors, in our land of residence. Persons can access the fridge with their heads held high, and can interact with our usual patrons. We would like to shed light on this so that our community members know this concept exists, and are able to access it easily when in need.”
While there only exist two self-funded Kindness Fridges by
MyGovinda’s, the restaurant is looking to increase the number of fridges in the
future once the initiative kicks off, and can work with the community to
provide more food and beverages through this medium to those in need.
About MyGovinda's: MyGovinda’s serves healthy holistic
Indian food that harmonizes the body, mind and soul. It is perfect for
customers who are looking for a distinctive and unique experience. In addition
to healthy Indian food, MyGovinda’s also serves Italian cuisine and has a
special menu for dietary requirements such as vegan, high protein, diabetic and
gluten-free. MyGovinda’s is located in
Karama and Umm Suqeim 2, Jumeriah Beach Road.
For more information,
log on to: www.mygovindas.com
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